For every entrepreneur, the need to get out there and sell in the early days is a rite of passage. Typically, it’s the founder’s passion that wins those early customer
Recently I was chatting to a client and he asked me a question which I find is a common dilemma for Founders and CEOs of creative, consulting and services firms.
Scaling the commercial team is always a difficult and potentially high-risk task for many organisations, even more so for SMEs and startups. Leaving aside the recruitment challenge (something I’ll post