Introducing The Revenue Canvas for commercial teams

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Introducing The Revenue Canvas for commercial teams
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Introducing The Revenue Canvas for commercial teams

A few years ago, we started developing a tool to help commercial teams get a shared perspective on solving problems and creating new opportunities for growth.

From a rough sketch on a flip-chart in a client’s office, it has evolved into a go-to tool for us when working with customer-facing teams, such as sales, marketing and business development functions.

The original inspiration was The Business Model Canvas, created by Alex Osterwalder. As a strategic management tool now used by over 5 million people globally, you may already be familiar with it.

We wanted to apply the same principals of design-thinking to the subject of revenue, providing a single-page view that could bring teams together to collaborate and innovate.

Introducing The Revenue Canvas for commercial teams

Hence, The Revenue Canvas was born.

Now, after a little tweaking and refining, we have published a short eBook about this tool.

Since collaboration is in our DNA, we wanted to make it easy for anyone to use the tool; so we’ve published it as a Free Cultural Work, licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.

This allows for anyone to freely adapt and share it, as long as they adhere to the terms of the licence.

You can download the eBook (PDF) and start playing with The Revenue Canvas here.

In the eBook we explain how to set-up and run a Revenue Canvas session, including a simplified example.

We’ve also covered different approaches to using the Revenue Canvas, such as a diagnostic tool or for running a strategy or revenue planning session. It can also be used in a sales coaching environment.

So, if you’re a marketing or sales leader, or a consultant focused on innovation in a commercial environment, and you see value in using the The Revenue Canvas with your teams or clients – just go for it.

And we’d love to hear example of how you’ve used The Revenue Canvas and the impact it has made on your business and people you’ve worked with.

If you are interested in setting-up a facilitated Revenue Canvas session with your teams, or are a consultant with ideas for collaboration, feel free to get in touch.